At the heart of our brand lies a profound appreciation for the uniqueness of handmade products.

Each design is carefully crafted, which is then brought to life by skilled artisans who pour their heart and soul into every stitch. With meticulous attention to detail, our artisans dedicate 12-18 hours of manual labor to create each bag, infusing it with passion, creativity, and expertise.

This labor of love results in one-of-a-kind, expertly embroidered pieces that celebrate the beauty of human craftsmanship. We're proud to partner with a community of skilled artisans (Karigars) who have honed their craft over generations.

By supporting their livelihoods, we aim to preserve the rich heritage of traditional craftsmanship in an era dominated by machine-made products.